高 Module 4 Unit 1 Advertising (1)
【考點透視】
一、單詞聚焦
(一) 詞匯識記
1. 看書自查（P68 advertise - P68 trick sb into doing sth）
2. 試題檢測
1. An advertisement usually uses p________ language and exciting images to encourage people to buy a product or service.
2. The company is p________ their new toothpaste by advertising on TV, radio, and in newspapers.
3. A crime was c________ last weekend and the police are looking into the case.
4. In this unit the students are asked to learn to develop an ad c________.
5. Our government has been using PSAs to e________ people for many years.
6. It is known to the public that advertisements are a good way to sell products and ________ (服務(wù)).
7. Do all the people believe that advertisements tell the ________ (完全的) truth?
8. PSAs often use attractive and ________ (新穎的) images and creative language to serve the public.
9. When some ads are shown on TV, the children will feel good about their nice ________ (評論) and remember the words easily.
10. When did China begin a ________ (全國性的) public service advertising campaign?
(二) 詞匯運用
1. share
(1) vt. 共用；分享 常用于share sth. with / between / among …… 結(jié)構(gòu)中
Would you ______________________________? 我們一起看報紙好嗎？
The boy _________________________ other children. 和其他小孩一起玩玩具。
(2) vi. 分享；分擔，常用于share in sth. (僅用于抽象名詞，且in可以省略)
I will _________________ with you. 我會和你一起分擔花費。
She shares (in) my trouble as well as (in) my joys. ________________________。
(3) n. 份額，分攤 (常用作不可數(shù)名詞), 股份 (常用作可數(shù)名詞)
What’s ___________________________? 我分擔的費用是多少？
He bought 10000 shares in the company. _______________________________。
*鏈接 the lion’s share最大的份額 do / enjoy one’s share 貢獻自己的一份力量
2. intended adj. ______________
the intended result ___________________ water intended for drinking _______________
(1) The book _________________________ children. 這本書是為了孩子們編寫的。
(2) The book _________________________ children. 這本書是為了教育孩子們而編寫的。
拓展 intend
(1) vt.想……， 打算，意圖
intend to do sth
intend sb to do sth
intend that …
He _________________________ next year. 他打算明年到國外留學(xué)。
He intends his son _________________________. 他打算讓兒子經(jīng)營這個公司。
They intended that the plan ____________________________. 他們打算在本年內(nèi)實施該計劃。
3. lead
(1) vt. 領(lǐng)導(dǎo)，率領(lǐng)，帶領(lǐng), 致使, 過(某種生活)
He _____________________ in the late 1930s. 他在20世紀30年代后期領(lǐng)導(dǎo)了一項和平運動。
I led the blind man ______ the street.
He ________ / _______ life. 他過著幸福的生活。
Your explanation has _____________________ understanding. 你的解釋使我了解清楚了。
(2) vi. 導(dǎo)致
Too much work and too little rest often _____________ illness.
(3) n. 領(lǐng)頭，領(lǐng)先(地位), 指導(dǎo)，
be ________________ in the race 在賽跑中領(lǐng)先 take / lose the lead /
We _____________ the experiment __________________ of our teacher. 我們在老師的指導(dǎo)下開展試驗。
*鏈接 lead sb. to do sth 導(dǎo)致某人做某事 lead the way 帶路
lead sb. by the nose 牽著某人的鼻子
4. complete vt. & adj.
(1) complete change __________________ in complete silence_________________
Work on the office building _________________________________. 辦公大樓工程將于年底竣工。
We were ___________________ agreement. 我們意見完全一致。
5. satisfied adj.___________
be satisfied with = be pleased / content with 對……感到滿意
(1) He ________________________ what he has got. 他對自己的所得從不感到滿足。
(2) _________ the news, he gave ___________________. 聽到這一消息，他滿意地笑了。
拓展
(1) satisfy vt. _______________
satisfy one’s demand / curiosity _________________
(2) satisfaction n. ___________
get a feeling of satisfaction _______________ 令某人感到滿意的是_________________
(3) satisfactory adj. 令人滿意的，相當于satisfying
a satisfactory explanation _________________
(三) 詞匯辨析
1. produce / product / production
produce 作動詞使用，表示“生產(chǎn)”，指的是生產(chǎn)、制造的動作，另外produce還可以用作名詞，專指農(nóng)產(chǎn)品。
product 用作名詞表示“產(chǎn)品”，指的是(天然的或人造的)產(chǎn)品或生產(chǎn)物。
production是名詞，通常指“生產(chǎn)、制造”(的整個過程)。當production指“產(chǎn)品”時通常指影視產(chǎn)品或文學(xué)作品。
(1) This film is an early ________ of the famous film director.
(2) The farmers nearby sell their fresh ________ at the market every morning.
(3) We customers are quite satisfied with the ________ by that company.
(4) A manager is generally a person in charge of process of ________.
2. cure / treat
cure表示治愈；治好
treat治療, 醫(yī)治，但只表示治療的過程，不一定治好。
(1) 這種病目前尚無確切的治愈方法，但可醫(yī)治。
___________________________________________________________.
This illness can not be ________ easily. 這種病不容易治愈。
The soldier’s wounds ___________________ in the army hospital. 士兵的傷在陸軍醫(yī)院得到了很好的治療。
3. special / especial / particular
special adj. 特殊的，專門的，特別的，(反義詞:ordinary)，強調(diào)的是事物特有的性質(zhì)、性格或?qū)ｉT的目的、用途。
especial adj. 特別的，主要的，突出的(反義詞:common), 強調(diào)的是重要性。
particular adj. 特別的，講究的，挑剔的，強調(diào)“特別的，個別的，與眾不同的”。
You must have ________ permission to enter this room.
He solved the problem of ________ importance.
It happened on that ________ day.
She is always ________ about what she wears.
二、句型必背
1. We are so used to them that we often do not even realize how many we see and hear in a day.
(1) My grandfather _____________________________________________. 我祖父不習(xí)慣生活在嘈雜的城市。
(2) They are ________ good boys ________ the teacher never scold them at all.
(3) It was ________ tall a building ________ I had to go up by lift.
(4) It was ________ a tall building ________ I had to go up by lift.
(5) I can’t imagine ________ little worms can eat ________ many leaves in ________ a little time.
2. Not all ads play tricks on us though.
(1) _______________ in our class have passed the exam. 我們班不是所有的學(xué)生都通過了考試。
(= ________ the students in our class _____________ passed the exam.)
(2) This is the third time that Jack _____________________ in the driving test. He is not discouraged, ________. 這是杰克第三次沒能通過駕駛考試，不過他并不氣餒。
3. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
(1) The book _______________________________ raise people’s awareness of environmental protection. 這本書旨在提高人們的環(huán)保意識。
(2) His advice _______________________ help you ______________ the difficulties.他的建議旨在幫助你克服困難。
【基礎(chǔ)訓(xùn)練】
一、經(jīng)典回放
1. -How is everything going on with you in Europe?
-Quite well. Not so smoothly as I hoped, ______. (’05江蘇)
A. though B. instead C. either D. too
2. Not once in these years ______ the prices of these products.
A. we changed B. have we changed
C. did we change D. we have changed
3. When ______ help, one often says “Thank you.” or “It’s kind of you.” (’05福建)
A. offering B. to offer C. to be offered D. offered
4. Allow children the space to voice their opinions, ______ they are different from your own. (’05湖南)
A. until B. even if C. unless D. as though
5. It is quite ______ to you, I will visit you next Tuesday. (’05天津)
A. convenient B. fair C. easy D. comfortable
6. Much of the power of the trade unions has been lost. ______, their political influence should be very great. (’06廣東)
A. As a result B. as usual C. Even so D. So far
7. At the meeting they discussed three different ______ to the study of mathematics. (05江蘇)
A. approaches B. means C. methods D. ways
8. -The boss said we had only three days to finish the work.
-Don’t worry. We have already ______ two thirds of it. (’06四川)
A. get down B. got through C. given in D. given away
9. ______ this cake, you will need 2 eggs,175 g sugar and 175 g flour. (’06廣東)
A. Having made B. Make C. To make D. Making
10. -Can the project be finished as planned?
-Sure, ______ it completed in time, we will work two more hours each day. (’05上海)
A. having got B. to get C. getting D. get
11. It was not a serious illness, and she soon ______ it. (’04天津)
A. got over B. got on with C. got around D. got out of
12. When ______, the museum will be open to public next year. (’02上海春招)
A. completed B. completing C. being completed D. to be completed
二、詞組填空
be aware of fall for trick sb. into doing sth be satisfied with up to
be bored with be concerned with appeal to have … in mind get sth. across
1. The film ____________ young people.
2. It took me an hour to ________ my intention ________ to her.
3. Being a student, you should always ________ school rules _________.
4. He ________ not ________________ the danger, when the car came toward him.
5. I ______________________ the service in this hotel, so I decided to make a complaint.
6. Don’t ____________ his word. He is cheating you.
7. They ________ me ______________ (buy) lots of products that I didn’t need.
8. My car can take __________ five people.
9. When designing an advertisement, you must know what your target audience _______________.
10. I ___________________ the film, so I decided to leave the cinema before it ended.
Module 4 Unit 1 Advertising (2)
【考點透視】
一、 詞匯識記
1． 看書自查（P9 publisher – P18 approach）
2． 試題檢測
1. He said that readers wouldn’t believe the writer’s u________ way of thinking and rich imagination.
2. When it is c________ to you, would you come and visit us?
3. We are told that all kinds of books are a________ in our school library.
4. Meeting my best friend after so many years was an u________ moment.
5. It is ________ (極其) important to learn as many words and phrases as possible for English
learners.
6. DGS nap allows you to take photographs ________ (不間斷地) for up to 6 hours.
7. We must ________ (更新) our packaging in order to attract more young customers.
8. An ad campaign is an organized program of advertisements using various kinds of ads to reach
a ________ (特定的) audience.
9. I’m (真誠地) sorry that things had to end like this.
10. The Mp4 he bought yesterday is very _________ (時髦).
二、 詞匯運用
1. recommend
(1) vt. 推薦,介紹
Would you ____________ a good dictionary ________ me? 你能給我推薦一本好字典嗎？
We ___________ him _______ our monitor.
(2) vt. 勸告，忠告, 建議
recommend doing sth.
recommend sb. to do sth
recommend that sb. (should) do sth
I recommend___________ by subway. 我建議坐地鐵去。
I recommend_______________________ by subway. 我勸你坐地鐵去。
I recommend that ______________________ by subway. 我勸你坐地鐵去。
2. convenient adj. 便利的，方便的
(1) ____________________________________? 四點鐘方便嗎？
(2) _______________________________________ if I come at 5 o’clock? 如果我下午五點來拜訪你方便嗎？
3. determine vt. 決定，確定
(1) determine + n.
He ______________________________ of the novel. 他決定了新小說的書名。
(2) determine + 疑問詞 + to do
Have you ___________________________ next Sundry? 你已決定好下個星期去哪里了嗎？
(3) determine to do sth
My father _______________________. 我父親已決定戒煙。
(4) determine sb. to do sth
The news that she was in trouble ___________________________________. 她陷入困境的消息使我決心立即采取行動。
(5) determine that (should + 動詞原形)
We were determined that ____________________________________________. 我們決定不讓這種事情再發(fā)生。
4. approach vt. & n. ________________________
(1) The time for graduation ____________________. 畢業(yè)的日子近了。
(2) His work is ___________________________. 他的作品近乎完美。
(3) He presented ___________________ to solve the problem. 他提出了一個新方法去解決這個問題。
【基礎(chǔ)訓(xùn)練】
一、經(jīng)典回放
1. At the meeting, they discussed three different ______ to the study of mathematics.
A. approaches B. means C. methods D. ways
2. My ______ of this weekend’s activity is going out with some good friends.
A. idea B. opinion C. mind D. thought
3. All these gifts must be mailed immediately ______ in time for Christmas.
A. in order to have received B. in order to receive
C. so as to be received D. so as to be receiving
4. The manager had fallen asleep where he ______, without undressing.
A. was laying B. was lying C. had laid D. had lied
二、翻譯句子
1. 即使他不愿意，他還是不得不和陌生人在旅館同住一個房間。假期來這個小鎮(zhèn)旅游的人
太多了。(even if, share)
.
2. 電視中時尚產(chǎn)品的廣告似乎對女性比男性更有吸引力。(appeal to)
.
3. 遺憾的是，許多家長并沒有意識到興趣愛好在學(xué)習(xí)生活中的重要性。(be aware of)
.
4. 這些話的目的不是為了傷害你，而是為了鼓勵你。(be meant to)
.
5. 萬圣節(jié)時，孩子們可以對那些拒絕給他們糖果的鄰居搞惡作劇。(play tricks on)
.
6. There are lots of different ways to get your message across when you are putting together an ad campaign. (L27, P18)
______________________________________________________________________________。
Module 4 Unit 1 Advertising (3)
綜合訓(xùn)練
一、單項訓(xùn)練
1. - What about attending the English corner while learning spoken English?
- Personally, ______.
A. it’s up to you B. it makes sense
C. it’s hard to say D. it’s out of the question
2. The flood and the infection ______ brought along really made the villagers suffer a lot.
A. it B. that C. which D. what
3. The country has already sent up three unmanned spacecraft, the most recent ______ at the end of last March.
A. has been launched B. having been launched
C. being launched D. to be launched
4. Science is more than a collection of unrelated facts; to be meaningful and valuable, ______
must be arranged to show generalized character.
A. which B. it C. those D. they
5. Smell is one of the ways ______ we have of knowing about our world and enjoying what it has for us.
A. that B. what C. in which D. how
6. -＄500, but that is my last offer.
-OK, it is a ______.
A. cost B. price C. reward D. deal
7. As senior 3 students, it is the most important to ______ a good state of mind in face of failure.
A. keep up B. keep on C. keep out D. keep of
8. The theory he’s stuck ______ us that earthquakes can be forecast.
A. to prove B. to proves C. to proves to D. which to prove
9. When I walked in, Professor Li was sitting at his desk, the newspaper ______ before him.
A. spreads B. to be spread C. spread D. was spreading
10. -Do you think the Stars will beat the Bulls?
-Yes. They have better players, so I ______ them to win.
A. hope B. prefer C. expect D. want
11. Dolly, ______ sheep, the world’s first cloned animal, was given ______ shot to end her life on Feb.14 because she was suffering from a lung disease common in much older sheep.
A. /, a B. the, a C. a, the D. a, a
12. There are a lot of computers being shown in the ______Center.
A. computer B. computers’ C. computers D. computer’s
13. - How soon will your mother’s birthday be?
- ______．
A. This Friday B. On July 4 C. A week away D. Tomorrow
14. My old teacher ______ often go hunting when he lived in the mountain areas.
A. would B. should C. could D. might
15. As you can see, the number of cars on our roads ______ rising these days.
A. was keeping B. keep C. keeps D. were keeping
二、完形填空
My parents fixed in me the ideas of family, faith and patriotism (愛國主義) when I was young. 16 we struggled to make ends meet, they 17 to me and my four brothers and sisters how 18 we were to live in a great country with 19 opportunities.
I got my first real 20 when I was ten. My dad injured his back working in a factory and had to be 21 as a hairstylist. The owner of the shopping center gave Dad a(n) 22 on his rent for cleaning the parking lot (停車場) three nights a week, which meant getting up at 3 a.m. To pick up waste, Dad used a little 23 that looked like a lawn mower (割草機). Mom and I emptied garbage cans and 24 waste by hand．It took two to three hours to clean the lot. I’d 25 in the car on the way home because of tiredness.
I did this for two years, but the 26 I learned have lasted a lifetime. I 27 discipline and a strong work ethic (道德準則), and learned at a(n) 28 age the importance of balancing life’s 29 interests -– in my case, school, housework and a job．This really 30 during my senior year of high school, when I worked 40 hours a week at a fast-food restaurant while taking college-prep 31 .
The hard work 32 . I attended the U.S. Military Academy and went on to receive graduate degrees in 33 and business from Harvard. 34 , I joined a big Los Angeles law firm and was elected to the California State Assembly (會議). In these jobs and in everything else I’ve done, I have never forgotten those 35 in the parking lot.
16．A．Now that B．If only C．Even D．Even though
17．A．stressed B．a(chǎn)nnounced C．suggested D．a(chǎn)dmitted
18．A．important B．surprising C．fortunate D．satisfying
19．A．several B．limitless C．fewer D．instant
20．A．chance B．dream C．success D．job
21．A．retrained B．regarded C．considered D．respected
22．A．increase B．order C．discount D．explanation
23．A．bag B．machine C．knife D．stick
24．A．brought up B．gave up C．made up D．picked up
25．A．sleep B．talk C．study D．sing
26．A．knowledge B．information C．lessons D．skills
27．A．cancelled B．a(chǎn)cquired C．evaluated D．forgot
28．A．common B．legal C．old D．early
29．A．competing B．developing C．supporting D．increasing
30．A．turned B．changed C．helped D．improved
31．A．measures B．courses C．messages D．tours
32．A．came true B．took off C．went ahead D．paid off
33．A．law B．medicine C．science D．a(chǎn)rts
34．A．However B．Indeed C．Later D．Before
35．A．people B．nights C．cars D．opportunities
三、閱讀理解
A
While in-car satellite navigation systems are considered a great surprise of the technological age, they are also destroying our ability to read maps and weakening our very sense of self, according to one of the nation’s leading geographers.
Rita Gardener, president of the Royal Geographical Society, said, “If you are looking at a road map of Great Britain, apart from looking at roads, you will get a feel for the natural environment you are moving through and that will tell you something about the economy and the history.”
“An ability to place oneself in a spatial (空間的) setting in this way is important,” Dr Gardner added, “because it provides an insight (洞察力) into the societal, environmental and economic changes that govern all our lives. It also sharpens our hunter instincts (本能) and sense of discovery.”
“Look, for example, at a map of rural East Anglia,” she said, “and you will see the route from Cambridge to the coast with the A14 running through it. You’ll see that Bury St Edmunds has grown dramatically in the last 15 years because there are lots of new development and new light industry. This tells you that it is on the route between the Midlands and the coast at Harwich and it has benefited from increased traffic to the Continent.” She said, “You would get none of that information from a sat-nav.”
While emphasizing the importance of being able to read a map, Dr Gardner is less concerned about teaching children to memorize maps of continents, rivers and capital cities. A recent survey by National Geographic Kids magazine found that 20 per cent of children in Britain cannot find their own country on a world map, she said.
“It is much more important that kids know about major continents and different climate zones than that they know the name of a particular country, providing they know how to look it up in a map.”
“What’s important is that when they fly on holiday from Manchester to Malaga, they have an understanding that they are moving into a different geographical zone and they know why the Mediterranean landscape is different from what they see at home,” she said.
36．The passage mainly deals with _____.
A．the importance of geography knowledge in our life
B．the differences between sat-nav systems and maps
C．the importance of the ability to read maps
D．the advantage of a sat-nav system
37．What does the underlined word “it” refer to in Paragraph 4?
A．Harwich B．Midlands
C．Bury St Edmunds D．East Anglia
38．In Dr Gardner’s opinion, kids in Britain _____.
A．should memorize all the continents, rivers and capital cities in maps
B．had better fly to Malaga to realize different landscapes between Mediterranean and UK
C．should master some basic principles of geography
D．can turn to a sat-nav for help for a lack of geography knowledge
39．Which of the following is TRUE according to the passage?
A．The road map tells us more than just the route from one place to another.
B．We can tell the history and economy of a region with the help of a sat-nav.
C．A sat-nav contains as much information as a map.
D．Children who know about different climate zones can find their own country in a world
map.
四、請認真閱讀下面短文，并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入最恰當?shù)膯卧~。注意：每空不超過3個單詞。
We find that bright children are rarely held back by mixed-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming (把……按能力分班)pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade! Besides, it is rather unreal to grade people just according to their intellectual ability. This is only one aspect for their total personality.
We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed-ability teaching contributes to all these aspects of learning.
In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to cooperate, to share, and to develop leadership skills. They also learn how to cope with personal problems as well as learning how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.
Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some formal class teaching when this is appropriate. We encourage our pupils to use the library, and we teach them the skills they need in order to do this efficiently. An advanced pupil can do advanced work: it does not matter what age the child is. We expect our pupils to do their best, not their least, and we give them every encouragement to attain this goal.
Develop the abilities of pupils:● develop their full abilities, not their (1) __________
● value personal qualities
● (2) __________
pupils-streamed teaching (disadvantages) (3) __________ teaching (advantages)
● not (4) __________ the fact that children develop at different rates
● have a bad effect on both the bright and the not-so-bright child
● (5) __________ the pupils who are at the bottom of the top grade
● rather unreal to grade people just according to their intellectual ability
● only one aspect for pupils’ total personality ● (6) __________ pupils’ full abilities.
● give them the opportunity to learn to cooperate, to share, and to develop
(7) __________
● learn how to cope with (8) __________
● learn how to think, to make decisions, to analyze and evaluate, and to communicate (9) __________.
● learn from each other
(10) __________ from the teacher.
● do this at their own speed
Key （1）
單詞拼寫1. persuasive 2. promoting 3. committed 4. campaign 5. educate
6. services 7. complete 8. original 9. comments 10. nationwide
1. share
(1) share your newspaper with me?
shares his toys with
(2) share (in) the cost
我們分擔憂愁，分享快樂
(3) my share of the expenses
他買了一萬股那家公司的股份
2. intended(更正intend sb to do sth)
預(yù)期的效果 飲用水
is intended for
is intended to educate
intended to study abroad
to run the company
should be carried out within this year
3. lead
(1) led a peace movement
to
led me to a clear
(2) leads to
(3) in the lead 帶頭/落后
carried out under the lead
4. (1) 徹底的變化 萬籟俱寂
will be completed at the end of the year
in complete
5. satisfied
is never satisfied with
Hearing a satisfied smile
(1) 滿足某人的需要/好奇心
(2) 獲得滿足感 to one’s satisfaction
(3) 令人滿意的解釋
詞匯辨析
1. production produce products production
2. There has been no known cure so far but this illness can be treated.
cured were well treated
3. special especial particular particular
句型必備
1. (1) is not quite used to living in the noisy city
(2) such that (3) so that
(4) such that (5) such so such
2. (1) Not all the students
All haven’t
(2) has failed though
3. (1) is meant to
(2) is meant to, overcome
經(jīng)典回放
ABDBA CABCB AA
Key （2）
1. unique 2. convenient 3. available 4. unforgettable 5. extremely
6. continuously 7. update 8. particular 9. sincerely 10. fashionable
詞匯運用
1. recommend
(1) recommend to
recommend as
(2) going / you to go / you should go
2. convenient
(1) Will 4 o’clock be convenient?
(2) Is it convenient for / to you?
3. determine
(1) determined the name/title
(2) determined where to go
(3) has determined to give up smoking
(4) determined me to take action at once
(5) this should never be allowed to happen again
4. approach
(1) is approaching
(2) approaching perfection
(3) a new approach
經(jīng)典回放 A A C B
1. Even if he did not want to, he still had to share his hotel room with a stranger. There were too many tourists in the town during the holiday.
2. Commercial advertisements on TV about fashionable products seem to appeal more to women than men.
3. It’s a pity that parents are not aware of the importance of hobbies in a student’s life.
4. These words are not meant to hurt you, but to encourage you.
5. On Halloween, children can play tricks on neighbours who refuse to offer them sweets.
6. 在策劃廣告宣傳活動時，你會發(fā)現(xiàn)有很多不同的手段讓你將信息傳達給目標受眾。
Key （3）
單選
BABDA DACCC BACAC
完形
DACBD ACBDA CBDAC BDACB
閱讀
CCCA
1. academic ability
2. value social skills
3. mixed-ability 4. take into account
5. discourage 6. contribute to
7. leadership skills 8. personal problems
9. effectively 10. as well as